Okay, I won’t sound like I am doing a review here. We, me and Sibtain, put our heads together to do something in what we believed existed a lot of potential – a Broadband Price Comparison website for the Pakistan market. So it is a little start-up of ours that we expect will serve a gap called SmartChoice.Pk – helping people make informed buying decisions.

We are offering the followings tools and services for consumers:

• Broadband Package details from all Broadband Providers in Pakistan
• Broadband guide, helping people understand how Broadband connections are sold and how they should ideally be making their choices
• Internet Speed Test Tool, to let them know where they stand right now
• Broadband Provider reviews from users
• Custom User Dashboard to manage your reviews and saved packages
• Broadband blog

The idea? Help them make informed decisions in high-involvement purchasing (which includes Broadband).

The Business Model? Well, not everything can be made public but it is more like earning on broadband referrals and advertising.

The portal offers broadband providers the right audience for online advertising and targeting precisely those looking to either switch their current provider and also for new buyers.

We believe that this initiative will help the overall broadband industry grow with our focus on spreading knowledge and the advantages of broadband – it is not that expensive any more in our country.

So whatever segment you find yourself in, a consumer or a provider, please feel free to navigate yourself – right away – to SmartChoice.Pk!